Your Logo Is Not Your Brand

Posted in: Branding, Creative, Strategy
Your brand encompasses the whole experience. From your unique perspective and vision, to how you communicate with your audience and how you position yourself in the market. It’s your people, your customer service and your marketing tools. And yes, it’s your logo. The effort that goes into developing your brand from every angle is what […]
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Building a Successful Brand is a Journey

Posted in: Branding, Creative, Strategy

At Journey, we pride ourselves in being brand storytellers as we bring brands to life through design. As such, we thought we’d peel back the curtain and tell you the story of our own brand re-launch.

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A New Direction – The Story Behind our Rebrand

Posted in: Agency News

Absolute has undergone a big rebrand, giving a makeover to everything from our name and logo to our website and identity, and in turn refining the values, philosophy and positioning of our brand.

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Creating a Design Brief – It’s Not Rocket Science

Posted in: Design, Marketing
Creating a strong design brief is absolutely essential when it comes to ensuring that the final outcome is one you have envisaged for your company and to avoid any additional design time costs. The title of the blog says it all – it’s not rocket science. With a design brief, our designers are not asking […]
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Dermot’s Diaries: How to Make Exhibition Marketing a Success This Year

Posted in: Exhibition, Marketing
“Procrastination is the avoidance of doing a task that needs to be accomplished. Is the practice of doing more pleasurable things in place of less pleasurable ones, or carrying out less urgent tasks instead of more urgent ones, thus putting off impending tasks to a later time.” Putting things on the long finger… we’re all […]
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This Year I’ll Be Better!

Posted in: Business
It’s that time of the year again! Time to put the cheeseboard away and lock the sherry cabinet…(metaphorically speaking as I don’t actually know anyone who drinks sherry!). Time to look in the mirror and say “this year it’ll be different!” But of course if it was that easy we would all be trim, slim […]
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Stand of the Year at the annual Cosmetic Association Trade show

Posted in: Awards, Design, Exhibition
The expo team at Absolute are delighted for our friends in Eurosales International, who won stand of the year in the annual Cosmetic Association Trade show for the third time in a row on Tuesday of this week! (ahem… we’ve been building this stand for 3 years) We worked closely with the marketing team from […]
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Absolute Moves To A New Premises

Posted in: News
Exciting things are happening at Absolute, we want to share some important news with you. In order to serve our customers with a better service we are consolidating our divisions all under one roof. Our new address is, Absolute Graphics, No. 5 & 6 Ballywaltrim Business Park, Boghall Road, Bray, Co. Wicklow. All our other […]
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Absolute at the Pendulum Summit

Posted in: Business, News
Absolute were delighted to be associated with Frankie Sheahan’s Pendulum Summit at the Convention Centre last Friday. Congratulations to Frankie and all the Pendulum and Frontrow teams for creating such an inspiring event. For those of you who weren’t there, here are our top snippets……….. ‘Happiness is not an unrealistic goal’ – Jack Black | […]
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Grow your business with Quick Response Codes

Posted in: Business, Marketing
You may have noticed these barcode like images cropping up more and more in past months and wondered, ‘What is that mysterious looking box?’, when in fact, these little images could be the key to giving your business a huge boost. With smartphone use soaring, many small companies are turning to these quick-response codes (QR […]
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DIT celebrate 100 years of print!

Posted in: News, Print
Wil and Eddie had the chance to catch up with some old classmates and lecturers when they attended an event held to mark the occasion of 100 years of print at DIT. Check out the Facebook page for more information. A great day was had by all!
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