Participating in a brand strategy session is the recipe for creating a successful brand. It ensures that your brand is clearly aligned with the goals of your business and that you have a compelling message to deliver to your ideal customer.

It also gives our designers a clear guide to work with when it comes to developing the collateral for your brand including the logo, website, print materials.

We often get strange looks when we explain that a brand is about more than the logo you select for your business. So we offer another way for them to think about it…

…Let’s humanise the brand:

Your brand tells people what your name is, who you are, what you believe in, how you sound, what makes you unique, your goal for life and what you can bring to the table for them.

Equipped with your brand guidelines document, the sky’s the limit to what you can achieve from your marketing – and we can help you there too!

Some Brand Strategy Projects

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Key Considerations for Staffing Your Exhibition

Posted in: Exhibition
This is one of the most important considerations to make, and quite often, unfortunately, we see that the company should pay more due care and attention to those selected to represent companies on their stands. First and foremost, you need to appoint members of your team who are enthusiastic about your company and what you […]
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How to Prepare for Your Exhibition

Posted in: Uncategorized
So you’ve decided to exhibit at a trade show – I hope you used my helpful guide from our previous blog, “How to Select the Right Exhibition for Your Company” 😉 Today I wanted to talk about how to best prepare for your exhibition. (1) Setting Objectives for the Exhibition You’re Showcasing At: The late […]
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How to Select the Right Exhibition for Your Company

Posted in: Exhibition
There can be considerable costs involved in exhibiting, not to mention the time commitment, so you want to get the best return possible. Keeping that in mind, we have put together, with the help of the late Bob Dallmeyer, an exhibition marketing specialist, this list of considerations to help you in your decision-making. Determine the […]
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