Participating in a brand strategy session is the recipe for creating a successful brand. It ensures that your brand is clearly aligned with the goals of your business and that you have a compelling message to deliver to your ideal customer.
It also gives our designers a clear guide to work with when it comes to developing the collateral for your brand including the logo, website, print materials.
We often get strange looks when we explain that a brand is about more than the logo you select for your business. So we offer another way for them to think about it…
…Let’s humanise the brand:
Your brand tells people what your name is, who you are, what you believe in, how you sound, what makes you unique, your goal for life and what you can bring to the table for them.