Participating in a brand strategy session is the recipe for creating a successful brand. It ensures that your brand is clearly aligned with the goals of your business and that you have a compelling message to deliver to your ideal customer.

It also gives our designers a clear guide to work with when it comes to developing the collateral for your brand including the logo, website, print materials.

We often get strange looks when we explain that a brand is about more than the logo you select for your business. So we offer another way for them to think about it…

…Let’s humanise the brand:

Your brand tells people what your name is, who you are, what you believe in, how you sound, what makes you unique, your goal for life and what you can bring to the table for them.

Equipped with your brand guidelines document, the sky’s the limit to what you can achieve from your marketing – and we can help you there too!

Some Brand Strategy Projects

Check out some of our finest moments

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Journey Announced as Finalists in the Irish Print Awards 2023

Posted in: News
The categories we are a finalist in are as follows: Best use of Print: Bespoke Narnia Christmas Card Book Printer of the Year: Technoblade Digital Printer of the Year: Bespoke Narnia Christmas Card Graphic Design and Print Collaboration: Bespoke Narnia Christmas Card Print Finishing: Bespoke Narnia Christmas Card   About Technoblade: In 2022, the Minecraft […]
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Illustrating the Irish Spirit for St. Patrick’s Day

Posted in: Design, News
The process began with our team sitting together with a piece of paper, chatting, and sketching out characters that represent being Irish, our love of dance, of family and community. Nothing like a good aul history session on a Wednesday morning…              Next came the transformation from traditional sketches to […]
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Journey Visit Áras an Uachtaráin

Posted in: Design, News
Journey are very proud to have been working with the Office of the President since 2015 on various print projects, such as reports, seasonal greeting cards, books of speeches among other items. The reason for the invitation on this day was to attend the launch of Machnamh 100, Centenary Reflections, Volumes 1 and 2 – […]
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