Let’s go on a
Journey together!
We don’t know where we’re going yet,
but we promise it won’t be boring.
Strategy
brand strategy
Participating in a brand strategy session is the recipe for creating a successful brand. It ensures that your brand is clearly aligned with the goals of your business and that you have a compelling message to deliver to your ideal customer.
It also gives our designers a clear guide to work with when it comes to developing the collateral for your brand including the logo, website, print materials.
We often get strange looks when we explain that a brand is about more than the logo you select for your business. So we offer another way for them to think about it…
…Let’s humanise the brand:
Your brand tells people what your name is, who you are, what you believe in, how you sound, what makes you unique, your goal for life and what you can bring to the table for them.
Now to translate this back into branding terms, a brand workshop helps us to determine your:
- Brand Name
- Story
- Values
- Unique Selling Point
- Mission Statement and
- Brand Proposition
All of this combined is presented back to you in a detailed brand guidelines document, including the core elements of how your brand looks:
- Logo
- Colour Selection
- Typeface
- How to use your brand – the do’s and don’ts
Equipped with your brand guidelines document, the sky’s the limit to what you can achieve from your marketing – and we can help you there too!
Some Brand Strategy Projects
Check out some of our finest moments
![Connect Rp Square[1]](https://journeycreative.ie/wp-content/uploads/2022/07/CONNECT-RP-Square1.jpg)
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Let’s go on a Journey together
We don’t know where we’re going yet, but we promise it won’t be boring.