Let’s go on a
We don’t know where we’re going yet,
but we promise it won’t be boring.
Outdoor Kilkenny is a new Kilkenny Tourism initiative designed to enhance the tourism experience for the county. Journey were tasked with developing a new brand identity and an accompanying website with the aim of promoting Kilkenny’s outdoor offering to domestic and international tourism markets.
With so many of the activities centered around fun and adventure, we wanted the design to reflect this, with bright colours, modern fonts and plenty of movement; with video and transitions representing the vibrant energy of the great outdoors.
Due to the nature of the site, there was also a huge focus on usability that required a number of bespoke features such as featured listings, dynamic content displayed according to user interests, a trip planner and an interactive map to search activities by location.
The result is a user friendly site that pops off the screen, giving Kilkenny the edge in showcasing what their county has to offer potential visitors looking for adventure.