Fully integrated marketing campaigns

Journey have been working with Kilkenny Tourism and their marketing team since 2016 implementing a number of highly successful advertising and marketing campaigns. We help with everything from strategy and planning to social media graphics and website design. Design is a huge part of our work with Kilkenny Tourism, we produce and roll out creative concepts to complement all campaigns and activity both nationally and internationally.

Every year we work on 4 main seasonal creative campaigns as well as numerous smaller campaigns. This creative is then rolled out across social media, the website, digital advertising, press advertising and outdoor advertising. All creative must increase awareness of all the activities and attractions Kilkenny has to offer whilst being engaging and successfully appealing to a wide target market.

Any campaign that we create must always have its own distinct creative direction whilst remaining instantly recognisable within the overall Kilkenny Tourism brand guidelines. Our successful relationship has led to us being appointed to provide design services for a number of separate Kilkenny initiatives including Taste Kilkenny and most recently, Outdoor Kilkenny.