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How to Prepare for Your Exhibition

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So you’ve decided to exhibit at a trade show – I hope you used my helpful guide from our previous blog, “How to Select the Right Exhibition for Your Company” 😉 Today I wanted to talk about how to best prepare for your exhibition. (1) Setting Objectives for the Exhibition You’re Showcasing At: The late […]
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5 Signs That It’s Time for a Brand Refresh

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Whether a brand started out strong or weak, businesses are dynamic; where they set off from 10 years is typically never aligned with where they are today, which is why it’s essential to conduct regular brand audits and be cognisant of when the time has come to invest in a brand refresh. It’s recommended that […]
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