Finding the brand message
The main aim of the rebrand was to clarify perceptions and unify messages about what Journey stands for, what we do and what our interests are, with the hopes that this will attract like-minded people that the agency wants to do business with.
Whilst we continue to pride ourselves on the craft element of our work, we came to the realisation that perhaps we have been underplaying the amount of strategic thinking that we put into our projects. We needed to fully acknowledge and express that what we do at Journey is a full-service approach that brings together every aspect of customers’ communications in a unified brand experience. From naming and branding to graphic design and printed collateral, online presence and carefully curated content, we are there for every step of the creative journey.
We have created a brand that, as Managing Director Eddie Byrne put it, “…reflects who we are as an agency: Strategic, organised, driven by top-notch design and great service, but also sincere and approachable. We are with our clients for the long-term and this change reflects the agency’s growth and evolved service offering.”
Managing Partner Dermot Malone added, “As we have expanded our offering to be what our clients need most, our visual identity has to mirror the shift. Over our 20-year history as a business, we have and will always continue to evolve to stay ahead of industry trends and market changes, to strategically support the needs of our clients and our people.”
Rebranding a company isn’t easy, some would call it a bold move. It turns out that being bold was the only way that we could have gotten to where we are now. And it was that same attitude that gave us the confidence to take that big, bold leap and start a new chapter for our company.
We couldn’t be more excited for what’s ahead!